All of your articles should be accessible on your website. In fact, your content should be front and center as it lends you more credibility and builds your image of expertise in your field. Dedicating a page of your website to listing and linking to your content is a great way to ensure continued access and interest in it.
Article marketing is only successful if the content is fresh. You cannot let your content get stale on a website. It needs to be updated and added to constantly. Old content might attract new traffic to your site but it will lose repeat traffic. Attention spans are small these days and only new information will keep your audience engaged.
Write material that will stand the test of time. Don?t write about things that will only hold true for right now. You want readers to be able to be engaged even if they look at material that you have written over a year ago. If they can read old material and still be satisfied, there is a higher chance that they will want to keep reading your new material.
To keep your article marketing efforts fresh, vary the formats of your articles frequently. Do not get complacent and stuff new content into the same formula over and over. Use tip lists, how-to?s, anecdotes and other archetypes to add variety to your articles. Not only will varied article formats retain your readers? interest, but also you will find them more interesting to produce this way.
If your article marketing campaign involves formats that allow reader feedback, (e.g. blogging) you should encourage their participation by ending each article with a question. This spurs readers to consider your article more carefully. Those readers that respond will become involved in a communal discussion, tying them closer to your online presence and making them more likely to read your work again.
Read more often to improve your writing skills. Reading increases comprehension levels, allowing you to make your writing flow more smoothly. If you keep reading new materials, you will increase your writing skills. It does not matter what you are actually reading, as long as you just keep reading anything you can.
Even the most tenured article marketers have room for improvement. Nobody is perfect in this business. Always remember that you need to tweak even your best-performing campaigns. Find what your readers are enjoying about your marketing efforts and work to improve it. Things can go from good to great in no time.
Enrich your article with other links. Your article may hold a wealth of information, but if you find related topics that your target audience may enjoy, link to them! Readers love when they can trust a writer to help them find more information on a topic, even if it wasn?t written by the author themselves.
Make your article introductions lively. Try to interject some fun, wittiness or sparkle into the beginning of your article. This will draw in readers much better than something that starts off dry and boring, such as ?this article is going to talk about?? Look for interesting trivia or fun facts about your topic and add them into your intro.
Know your fee rates. Companies who work with affiliates charge different rates, sometimes even depending on the type of marketing you plan to do for them. Check out these fees, and make sure to pay attention to any fees that may be hidden ?start-up? fees in the contract. Don?t pay for something if you don?t know know what it is.
If you are ready to promote your business through articles online, you could really gain a great influence over the web. However, you want to make sure that you know what you have to do to get attention through your articles, and even how they should be written and just about what. With these tips, however, you should begin to understand the concept much better.
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Source: http://www.backlinkarticles.com/business/how-to-run-a-successful-article-marketing-business.html
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